Make Marketing History

The views of a marketing deviant.

Friday, May 04, 2007

Why Knowledge Is A Brain Thing.

Charles Arthur technology editor of The Guardian writes an account of a leaving do at his old paper The Independent. It tells us much about the state of the newspaper industry and the real value of knowledge in any business as he describes how

The Indie lost its memory the other week. When it happens to a person, you call it amnesia; if it becomes part of how they are, you might make worse diagnoses, and wonder if they’re long for this world. I wonder too.

If you're in a knowledge business, your competitive advantage will derive from that knowledge and thus you have ensure that your knowledge is the best there is. That comes from having a real understanding of your business and from people getting out there and getting their hands dirty. It doesn't come from a database.

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