With its weird numbering arrangements and honeycomb of streets, London is not always the easiest city in which to find places. Often people on the street you're seeking can't direct you to the exact address. It's not helped by a fashion for discreet corporate signage.
Thus a couple of weeks ago (when delivering a T shirt for the Interesting 2007 treatment), I was delighted to note that the Design Conspiracy leave nothing to chance. They proudly announce their presence with a banner that must be ten feet high. No wasted time, no missed appointments, no lost opportunities.
If you don't promote your presence, nobody else will.