Bowser. Bowser. Bowser.
Parts of the country have been deluged with serious flooding and some water supplies have been disrupted to 150,000 homes. An early reaction of the water companies was to announce that they would be "deploying bowsers". How many concerned customers do you think understood that this meant there would be portable water tankers on street corners?
There are geeks in every industry. They should not be allowed to make public announcements.