Make Marketing History

The views of a marketing deviant.

Tuesday, July 17, 2007

Does Blogging Destroy Brand Equity?

Overheard at a branding/blogging event - "we've heard about how blogs can destroy brand equity, it would be interesting to find out how they can effect it positively".

For the umpteenth time, repeat after me - blogs don't destroy brand equity, they just reveal the self-harming tendencies of brand managers.

3 Comments:

Blogger Marcus Brown said...

Is "destroy" the new "killing"?

7:47 AM, July 17, 2007  
Blogger john dodds said...

You can't "kill" something that doesn't actually exist.

8:02 AM, July 17, 2007  
Blogger iScatterling said...

Concept exists! Or does it?

2:25 AM, July 18, 2007  

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