Make Marketing History

The views of a marketing deviant.

Friday, July 13, 2007

Glastonbury Cause And Effect.

In order to counter ticket touting/scalping, the recent Glastinbury festival insisted that tickets were only available online and sold under strict rules. They sold out in minutes.

Now the founder Michael Eavis is complaining that, because the young don't have such good internet connections, this led to an audience that was too old and sedate. It's a strange argument.

Indeed while I doubt that they have insufficient internet access, I'm more convinced that teenagers have less access to the £154 that was charged for the three days, or excitement for what was called a bland line-up.

Making 40,000 tickets available via mail applications is unlikely to change that. Causality is rarely as simple as people think. That's why it's called the marketing mix!

2 Comments:

Blogger iScatterling said...

Meeeeow!

I like it.

What a glib thing to blame a lustrlacking concert weekend on. Even if I had the dosh, I don't think I would have been inspired to go to it anyway.

So when did the young start to be able to outsing, outmudfight, outsplif, outmakenewfriends, outspendonmemorabilia and outenjoy us oldies on a carefree weekend in a field, under a tent or a bit of clear plastic sheeting with thousands of others and billions of gallons of rain 'n mud for company along with a few boring outoftune bands?

OldiePower Rules Glastonbury mate. And don't you bloodywell forget it!

6:10 AM, July 13, 2007  
Blogger Will said...

The lineup was pretty rubbish though. The little festivals nationwide are hurting Glasto (even Exeter, my old stomping ground, has got one).

Bring on Reading - you'll see far, far more young people (and the cost is in the same ball park).

11:49 AM, July 14, 2007  

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