Socially Aware Marketing.

Some weeks ago I brought you the story of the very busy office that was doing its business no favours by not being socially-minded and suggested that a more charitable approach would yield dividends for them.

Now through the wandering lens of the magnificent funkypancake, here's proof of the because effect in action in Islington.



£700 raised for a children's hospital, but how much more raised in goodwill for his business?