Make Marketing History

The views of a marketing deviant.

Tuesday, July 10, 2007

WTF Buttons.

Listening to the SXSW podcast of the much-missed Kathy Sierra, I was reminded of her great invention - the WTF button.

If you're serious about improving your service, if you truly want to know what you're doing wrong in your business, you have to have one. Doesn't have to be a button, but there must be a conduit that lets your customers tell you when they're totally bemused.

Because if you don't, you've lost them. Not to mention any number of customers you never knew you had a shot at having.

3 Comments:

Blogger iScatterling said...

Problem is - it is so obvious but I failed to add the most essential thing - a customer complaint process.

Mainstream do it so why not us bloggers? Are we pretending to be so exclusive to complaint that we think we crap gold and nobody dislikes what we do?

Do we not want to read/hear feedback and learn from it?

I will add a WTF button ASAP.

Thanks for the shake up John.

R

9:09 PM, July 10, 2007  
Blogger john dodds said...

Watch out for overload!!

2:18 AM, July 11, 2007  
Blogger iScatterling said...

Heehee.

Job done. wtf link on top navbar right and under iPages.

I invite you to roll out the first wtf. Be my guest and see what a response you get back. Yes, my mudslinging babes need to test their skills.....!

2:57 AM, July 11, 2007  

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