Important Questions In A Transformed World.
They say: What are examples of brand communities that strike an appropriate and sincere tone, voice, and connection with consumers?
I say: Presumably those that are actually genuine in tone, voice and connection rather than ones that merely strike an appropriate and sincere tone, voice, and connection.
They say: How do companies monetize the value of a participatory brand experience?
I say: By holding conferences?
They say: Armed and empowered, consumers will increasingly disengage with disconnected companies and give new life and market share to niche firms that embrace brand participation.
I say: Doesn't a transformed world imply a need for transformed thinking and an end to such jargon?