Make Marketing History

The views of a marketing deviant.

Thursday, August 02, 2007

Important Questions In A Transformed World.

They say: What are examples of brand communities that strike an appropriate and sincere tone, voice, and connection with consumers?

I say: Presumably those that are actually genuine in tone, voice and connection rather than ones that merely strike an appropriate and sincere tone, voice, and connection.

They say: How do companies monetize the value of a participatory brand experience?

I say: By holding conferences?

They say: Armed and empowered, consumers will increasingly disengage with disconnected companies and give new life and market share to niche firms that embrace brand participation.

I say: Doesn't a transformed world imply a need for transformed thinking and an end to such jargon?

3 Comments:

Anonymous Marcus said...

"let's call the whole thing off"

3:04 AM, August 03, 2007  
Anonymous Rob @ Cynic said...

Armed and empowered?
That's war talk where I come from.

4:00 AM, August 03, 2007  
Anonymous Marcus said...

rob's from Nottingham.

5:17 AM, August 03, 2007  

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