Make Marketing History

The views of a marketing deviant.

Wednesday, July 25, 2007

The Slowness Of Crowds.

So your debut album sells 650,000 copies in your native Australia and is the biggest seller of 2005. And yet, you're off the radar elsewhere. Word of mouth is a fickle mistress - but if you're remarkable it will get you there eventually as Missy Higgins is, I predict, about to prove.

3 Comments:

Anonymous Angus said...

So often the case in Australia. She is great isn't she.

2:19 AM, July 30, 2007  
Blogger kaylen said...

she's all the buzz of a dead bee...

she's been around since 2001 and hasn't even hit 40k listeners on iscrobbler/last.fm.


her top hit 'scars' only had 400 listens last week. that's extremely pathetic.

to put that in perspective, even the unreleased track "mending of the gowns" from that sunset rubdown cd (i sent you a few songs) that only just leaked two days ago has twice as many plays. to put that in perspective, numbers are tallied sunday. which means twice as many listens in one, maybe two days vs. all her listens for the week.

i won't stack this with comparisons but i measured her up against the most obscure bands i could think of and she didn't even come close to being competition.

7:25 PM, July 30, 2007  
Anonymous Rob @ Cynic said...

Missy Higgins is the equivilent of magnolia woodchip wallpaper.

Your praise of her alarms me - please don't do it again.

Thank you.

4:03 AM, August 03, 2007  

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