Reading Between The Lines.
The Tube is plastered with posters preclaiming 24/7 365. An internet banking company emphasising the convenience of online access. But that's not a differentiating position - all your online competitors offer that. If that's all you've got to offer, then you've got nothing.
If you brag about something, it better be worth bragging about. But 24/7 365 won't tempt me online, whereas a position on online security might. The fact that it's not mentioned suggests to this sceptic that you're not as sure about that parameter.
Reading between the lines is what media literate people do and what's not said is often more important than what is said.