Make Marketing History

The views of a marketing deviant.

Monday, November 12, 2007

All The News That Fits.

Courtesy of visiting friends, I'm belatedly aware of the New York Times redesign. They've reduced the width (by 1.5 inches) to standard tabloid size while maintaining the broadsheet height. It's a very odd shape.


I imagine they assumed that going tabloid would implicitly diminish their stature and reduce their differentiation from existing city rivals the Post and the News. But that's nonsense. The size of the paper is predominantly a usability issue, it is the design and content that differentiates the consumption experience.

Seems to me, they're stuck in the mindset of how newspaper professionals view newspapers and not that of how their readers view them.

3 Comments:

Blogger Rob Mortimer said...

Indeed that seems to be the case.

8:11 AM, November 12, 2007  
Blogger lauren said...

are you suggesting that size doesn't matter doddsy?

5:15 AM, November 13, 2007  
Blogger john dodds said...

I am forced to Lauren!

4:05 PM, November 13, 2007  

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