Christmas Is Coming.
So here's something to consider buying for the men in your life.
Gifts that keep on giving.
Marketing that simplifies a technical benefit via metaphor (and pillows).
Durex Performa condoms contain benzocaine (a mild anaesthetic), which helps men last longer in bed. To highlight this product benefit we distributed limited edition pillowcases alongside performa condoms at New Zealand’s biggest annual sex expo, Erotica increasing sales by 28%. The pillowcases proved such a hit with the guys that hundreds more were printed and sold in D.vice sex stores as a continuation of the promotion.