What's Your Influence Span?
"Fast trends get all the attention; slow trends have all the influence."
(via Dan Pink)
Especially true if attention spans are diminishing don't you think?
posted by john dodds @ 3:01 AM
Make Marketing History
The views of a marketing deviant.
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3 Comments:
Reminds me of the technology expression:
"We overestimate change in short term, and underestimate it in the long term"
Trends = behaviour in the short-term, behaviour in the long term = normal
Trends get noticed because they are a deviation from the norm, and human beings are hard wired to notice differences. In a market that is dominated by long-term behaviour influence is the most important tool of change. Subtle but important difference
Speaking of influence,congratulations on making the Advertising Age Power 150!
http://adage.com/power150/
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