The views of a marketing deviant.
posted by john dodds @ 3:01 AM
Reminds me of the technology expression:"We overestimate change in short term, and underestimate it in the long term"
Trends = behaviour in the short-term, behaviour in the long term = normalTrends get noticed because they are a deviation from the norm, and human beings are hard wired to notice differences. In a market that is dominated by long-term behaviour influence is the most important tool of change. Subtle but important difference
Speaking of influence,congratulations on making the Advertising Age Power 150!http://adage.com/power150/
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Marketing/Business Consultant with background in public and private sector businesses in UK and US including most consumer media industries.
E mail: jcdodds [at] gmail [dot] com
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