Make Marketing History

The views of a marketing deviant.

Wednesday, October 31, 2007

What's Your Influence Span?

"Fast trends get all the attention; slow trends have all the influence."
(via Dan Pink)

Especially true if attention spans are diminishing don't you think?


Blogger Rob Mortimer said...

Reminds me of the technology expression:

"We overestimate change in short term, and underestimate it in the long term"

3:47 AM, October 31, 2007  
Anonymous David said...

Trends = behaviour in the short-term, behaviour in the long term = normal

Trends get noticed because they are a deviation from the norm, and human beings are hard wired to notice differences. In a market that is dominated by long-term behaviour influence is the most important tool of change. Subtle but important difference

4:52 AM, October 31, 2007  
Blogger fiat lux said...

Speaking of influence,congratulations on making the Advertising Age Power 150!

9:05 PM, November 04, 2007  

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