The Expertise Of Agencies.
One of my pet hates is the way that marketing departments outsource so much of their work. It's a question of balancing specialist skills against intimate knowledge of the product/service and its marketplace and I'm not sure that balance is correctly maintained.
But sometimes, I accept, I am too critical of agencies. Today, for example, I am sure the clients of an international agency will be reassured to know that its staff are increasing their skillset in response to this memo.
Subject: Think Chairs
Hi,
????????? from ???????? will be in the office on Friday February 15, to do a quick demo on how to use your chair.
He will be covering the following:
Alive Seating
Ergonomic Principles
Environmental Story
Please make sure that you bring your chair to the session.
(The Oklahoma bombing memorial are chairs worth thinking about.)
posted by john dodds @ 6:15 AM
2 Comments:
In one of my last jobs I only narrowly managed to escape having to take a whole day out to go to an industrial estate in Essex for fire extinguisher training.
You are not too harsh on agencies - too many are lazy, conservative and reactive - despite spouting all sorts of really cool, management-speak terms in a desperate bid to look all corporately responsible.
That doesn't mean all agencies are this way - or that all marketing companies are all completely blameless - but with so few people calling it as they see it, it's not going to change which is why I fully support your anti-agency-ranting.
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