Make Marketing History

The views of a marketing deviant.

Friday, February 15, 2008

The Expertise Of Agencies.


One of my pet hates is the way that marketing departments outsource so much of their work. It's a question of balancing specialist skills against intimate knowledge of the product/service and its marketplace and I'm not sure that balance is correctly maintained.

But sometimes, I accept, I am too critical of agencies. Today, for example, I am sure the clients of an international agency will be reassured to know that its staff are increasing their skillset in response to this memo.


Subject: Think Chairs

Hi,

????????? from ???????? will be in the office on Friday February 15, to do a quick demo on how to use your chair.

He will be covering the following:

Alive Seating
Ergonomic Principles
Environmental Story

Please make sure that you bring your chair to the session.



(The Oklahoma bombing memorial are chairs worth thinking about.)

2 Comments:

Anonymous Tom said...

In one of my last jobs I only narrowly managed to escape having to take a whole day out to go to an industrial estate in Essex for fire extinguisher training.

1:04 AM, February 18, 2008  
Blogger Cynical Rob said...

You are not too harsh on agencies - too many are lazy, conservative and reactive - despite spouting all sorts of really cool, management-speak terms in a desperate bid to look all corporately responsible.

That doesn't mean all agencies are this way - or that all marketing companies are all completely blameless - but with so few people calling it as they see it, it's not going to change which is why I fully support your anti-agency-ranting.

3:39 AM, February 18, 2008  

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