When Heritage Goes Bad.
If you make a claim for your product/service you better make sure it's a reflection of current behaviour. This struck me when I saw the inside lid of the Haagen Daz just now. It says
We began more than 40 years ago with three flavors, and it took six years to develop a fourth. That's the patient and uncompromising approach we've taken to every new product we've created ever since.
A nice claim to heritage and authenticity except that, at that rate, they'd only have seven flavours and it sure didn't look like that to me when I was in the supermarket.
posted by john dodds @ 7:43 AM
4 Comments:
it doesn't promise that they only worked on one flavour at a time.
No - it says they launch one flavour every six years.
http://www.haagen-dazs.com/products/ice_cream.aspx
A heck of a lot more than 7 flavors. I'm gonna go with the argument that they only have 7 good flavors though.
I think it's because WPP took them over and so there flavour process was 'fast tracked' to just get any ol' rubbish out!
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