Make Marketing History

The views of a marketing deviant.

Tuesday, February 26, 2008

Roundabout Marketing (Far From Indirect).


So you find yourself at a roundabout focussing on the traffic-flow you're seeking to join and you're distracted by this.


A council that cuts down street trees in order to avoid the risk of a branch one day falling on someone and prompting a lawsuit, but a council that doesn't seem to have grasped the whole interruptive concept and how it might be a little dangerous in this situation.

More than that, it's indicative of how few organisations/people still actually understand marketing.

2 Comments:

Blogger Rob Mortimer said...

Yep.
I did like one I saw in Sheffield though, at a roundabout where a new VW/Audi dealers is being built they put the Audi logo in the grass.

Much more simple and memorable in that circumstance.

7:06 AM, February 27, 2008  
Blogger kaylen said...

maybe you're approaching this wrong. you're seeing an obnoxious ad blocking something informational. but let's take a look at it from a hierarchy of need and fulfillment.

which would be more satisfying: needing to go to hasting, and going to hastings?

or

needing a sauna and having a sauna?

... or a gazebo, if that's your particular flavour.

could hastings possibly compare? oh so doubtful. now isn't that something to think on.

9:14 PM, February 27, 2008  

Post a Comment

Links to this post:

Create a Link

<< Home