Yo-Yo Marketing.

The "Sleeping and Dreaming" exhibition was interesting but, to be honest, I mainly took away the observation that a lot of German academics film people while they're asleep.

However, in a piece of promotional material for the main collection I read the following,

"I'm no longer on a diet. I'm no longer in that state of constant failure."

Isn't that great advice for the slumbering marketing industry? Just as yo-yo dieters need to break the cycle to reach their goal, marketers must also break their cycle.

Perhaps it's time to stop doing what you've always done, time to stop looking for quick fixes or the latest vogue and time to act on your acknowledgement that most of it doesn't work any more.