Make Marketing History

The views of a marketing deviant.

Tuesday, March 04, 2008

Tell Me Something New.


So, it's criticise advertising week apparently. Here's a visually confusing billboard that's about ethical investment funds and not coffee. But the thing that caught my eye (and for which you'll have to click on the image) is the list of attributes on the right hand side.

Claims two and three both refer to "our award-winning" investment team and not much else. Repetition aids recollection, but if you do it too obviously, you run the risk of appearing either patronising or having not enough to say. If you've got my precious attention, tell me something new.

3 Comments:

Blogger kaylen said...

what bothers me a super, super lot is the question ends in a proper question mark, but the answer "We can" doesn't. and instead, misleadingly begins the list of bullets. it reads like, "We can... play your part in" etc.

plus the two sets of nasty birdseed, the fickle hyphenation and the use of apostrophes around the word "green". eye-rolling legal...

this little copywriter says: tsk. tsk.

9:12 AM, March 04, 2008  
Anonymous Patrick Williams said...

More than that, who's bright idea was to put this on a billboard?

That copy on the right will never be read by anyone except us who view it here.

10:03 AM, March 04, 2008  
Blogger Rob Mortimer said...

If they knew this was a bilboard ad then both the copywriter and art director need a kicking!

1:39 AM, March 05, 2008  

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