What do you enjoy most? A single sandwich or unpacking a hamper? An individual present or the multiple excitements of a Christmas stocking/pillow?
That's the thinking behind the MatterBox that I receieved a few weeks ago. Crammed full of a remarkable number of items, this collaboration beween Artomatic and the Post Office is about much more than the stuff.
It recognises that if you stimulate a sense of exploration and discovery (in this case by turning free samples into an event), then you get a far more engaged reaction than that of the recipient of a single item.
Photo: mark simpkins