Make Marketing History

The views of a marketing deviant.

Wednesday, July 02, 2008

The Power Of Discovery.

“If customers feel like they have discovered a brand themselves, they become much more loyal,”

Ray Kelvin - founder Ted Baker

That's because they haven't been on the end of broken promises or general disappointment. Loyalty is given by the customer. It's not captured by the business.

3 Comments:

Anonymous Andrea said...

Analogy with: If people feel like they have discovered or learnt something themselves as opposed to someone teaching them it, they feel a lot better about themselves!

5:35 AM, July 03, 2008  
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