Make Marketing History

The views of a marketing deviant.

Sunday, August 10, 2008

Don't Move To Jersey.

Steve Stoute is a former record executive who uses hiphop artists to connect products/services with a generation lost to traditional advertising, albeit by putting them in traditional advertising as far as I can see.

But when asked in a recent interview about how you stay in touch with a younger generation, he jokingly replied "Don't move to Jersey."

Many a true word spoken in jest.


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