Make Marketing History
The views of a marketing deviant.
About Me
- Name: john dodds
Marketing/Business Consultant with background in public and private sector businesses in UK and US including most consumer media industries. E mail: jcdodds [at] gmail [dot] com




Popular Posts
- Geek Marketing 101
- The J Train Minifesto
- The Branding Myth
- Accentuate The Negative
- Passive Branding
- The Rules Of Blog Club
- Do I Have Famous Friends?
- Research Indicates
- RSS=TiVo For Blogs
- Good Enough Isn't
- New Segmentation
- Crowds Vs. Networks
Previous Posts
- Marketing Communication Breakdown.
- Self Awareness And The Long Tail.
- Under Old Management.
- Houston, We Have A Problem.
- 10 Marketing Lessons From Conferences.
- I Blame The Education System.
- Change Happens.
- Is Improvement Something To Shout About?
- The Commodification Epidemic.
- The Power Of Discovery.

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3 Comments:
You're showing off again aren't you ...
Is this new research or a compendium of old stuff because George did some wonderful studies about car ownership and how it affects how and who we respect on the road.
Anyway, thanks for the tip off ...
Typical materialist reaction from the ad world - this is not about the cars per se but the interaction from within their coccoon.
You would say that though wouldn't you :)
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