Make Marketing History

The views of a marketing deviant.

Sunday, July 27, 2008

Chess-Boxing And Segmentation.

Just as brand extensions seek overlaps in imagined psychographic groupings, chess-boxing aims to bring together the number one "thinking" sport and the number one "fighting" sport. You win via checkmate or a knock-out.

This is not just transmedia planning, this is trans-sports marketing and about as sensible as much of the demographic targetting that masquerades as insight these days.


Blogger Cynical Rob said...

You'll be slagging off Fallon and their chocolate indulgence ads next

3:22 AM, July 28, 2008  

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