Make Marketing History

The views of a marketing deviant.

Sunday, July 27, 2008

Chess-Boxing And Segmentation.


Just as brand extensions seek overlaps in imagined psychographic groupings, chess-boxing aims to bring together the number one "thinking" sport and the number one "fighting" sport. You win via checkmate or a knock-out.

This is not just transmedia planning, this is trans-sports marketing and about as sensible as much of the demographic targetting that masquerades as insight these days.

1 Comments:

Blogger Cynical Rob said...

You'll be slagging off Fallon and their chocolate indulgence ads next

3:22 AM, July 28, 2008  

Post a Comment

Links to this post:

Create a Link

<< Home