Make Marketing History

The views of a marketing deviant.

Wednesday, August 20, 2008

Presentation Hell.


Geeks can create great things - like the Minority Report style touch-screen system from which the application above was derived. But, so often they seem to have problems when they try to suggest a commercial use for it because they focus on what can be done rather than what people would want to do with it. I said this in Geek Marketing 101 over two years ago but it seems these guys weren't listening.

Every presentation expert and bored-rigid audience member could tell them that the last thing anyone needs is a tool that encourages data-filled powerpoint slides. But that's what we have here and, worse still, they don't even make the effort to show a real presentation. Instead they choose to align their product with bad presentations.

Yet, the visceral reaction one has to the original technology is one of marvel and joy. That's what's so great about it and that's what should be the focus of any commercial exploitation of it. It shouldn't be about the technology and it's amazing that such brilliant people can't see that. Or realise that they have incredibly boring voices.

2 Comments:

Anonymous andrea said...

a) the kind of powerpoint for people who want to make long f****** presentations but haven't realised no one's listening any more?
b) nasal voice is nasal
c) You know food usually has 'serving suggestions', best food comes from those who don't follow the serving suggestion, same with this (boring) video :P

2:27 PM, August 20, 2008  
Blogger Rob @ Cynic said...

Geek porn

1:12 AM, August 21, 2008  

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