Make Marketing History

The views of a marketing deviant.

Tuesday, January 27, 2009

Fix The Unrecognised Problem.


Regardless of whether this is a spoof or not, it emphasises that the oft-stated maxim of "meeting a customer need that they didn't know they had" is only part of the story. You also have to do it in a way that is obviously practical, hard to improve upon and about which the users will be openly and convincingly passionate. Obtaining that traction is difficult and that's why so many product launches fail.

4 Comments:

Anonymous neilperkin said...

Gotta get me one of those. Hope it works on dodgy goatees like mine (or maybe all goatees are dodgy?)

2:52 AM, January 28, 2009  
Blogger john dodds said...

Maybe.

3:04 AM, January 28, 2009  
Blogger Charles Frith said...

Do they do one for the pubic area?

12:18 AM, February 01, 2009  
Blogger john dodds said...

I imagine they deliver to all locations.

4:34 AM, February 01, 2009  

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