Make Marketing History

The views of a marketing deviant.

Sunday, February 15, 2009

The Art Of The Tease.

"Publicity is selling what you have: the film’s stars and sometimes its director. Marketing, very often, is selling what you don’t have; it’s the art of the tease."

No, marketing is the art of making sure that what you have is easy to sell.

1 Comments:

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1:47 AM, May 31, 2009  

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