Make Marketing History

The views of a marketing deviant.

Friday, January 30, 2009

Dynamic Incompetence.


"A disaster happens to many, many of our best scientists. They become administrators. And the day thay do that, they're lost to science. So you never want to become an administrator. You have to guard against that. Be a dynamic incompetent. Do at least three outrageous acts a year. Then noone will want you to be an administrator."

Hans Suess 1957

1 Comments:

Blogger Charles Frith said...

I'm up to three already this year.

12:18 AM, February 01, 2009  

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