Make Marketing History

The views of a marketing deviant.

Sunday, April 12, 2009

How To Make Spreadable Marketing.

1) Take an understood and loved tradition, something that is already social and spreadable. Like the easter egg hunt.

2) Substitute your product and prime your passionate users ahead of time.

3) Make it simple (but not easy) and include as many people as possible.

4) Let people react to your generosity of spirit.

5) Maintain personal touch until the end.


Anonymous emarketed said...

So simple but yet so true. Thanks for sharing.

12:17 PM, April 16, 2009  

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