Make Marketing History

The views of a marketing deviant.

Wednesday, September 02, 2009

Marketing Is Strategic, Not Tactical.

The Bahamas Tourist board are apparently sponsoring the next Mariah Carey album. The former still thinking that exposure is their goal. The latter seeking to guarantee cashflow and not wondering how that might impact her artistic credibility. I give up.

2 Comments:

Anonymous Angus said...

You can't do tactical marketing?

4:38 PM, September 02, 2009  
Blogger john dodds said...

Yes, of course you can. I'm just saying that all tactical marketing should be consistent with the underlying strategy and not a knee-jerk reaction to a new development.

12:14 AM, September 03, 2009  

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