Make Marketing History

The views of a marketing deviant.

Thursday, September 17, 2009

Misunderstood Marketing Terms: 1) Niche.

Niche does not mean too small for others to bother with - though it might start that way.

Niche does not mean specialist - though it might start that way.

Niche does not mean a different marketing mentality - though it might start with different tactics due to size of audience and budget.

Every market segment is a niche. Niche simply reflects customer focus. Coca Cola are niche marketers. So are you.

3 Comments:

Anonymous Tom said...

Hmmm. That's a bit contentious.

I think niche DOES mean some of those things - even if only through implication. The danger is if you get stuck into thinking it is.

1:23 AM, September 18, 2009  
Blogger john dodds said...

Contentious is my middle name.

7:51 AM, September 18, 2009  
Blogger Rob Mortimer said...

I kind of agree, depends as always on who you are talking to, what the product is and what you are trying to say.

I mean, Diet Coke was a niche until the product expanded.

1:24 AM, September 21, 2009  

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