Misunderstood Marketing Terms: 1) Niche.
Niche does not mean too small for others to bother with - though it might start that way.
Niche does not mean specialist - though it might start that way.
Niche does not mean a different marketing mentality - though it might start with different tactics due to size of audience and budget.
Every market segment is a niche. Niche simply reflects customer focus. Coca Cola are niche marketers. So are you.
posted by john dodds @ 2:20 AM
3 Comments:
Hmmm. That's a bit contentious.
I think niche DOES mean some of those things - even if only through implication. The danger is if you get stuck into thinking it is.
Contentious is my middle name.
I kind of agree, depends as always on who you are talking to, what the product is and what you are trying to say.
I mean, Diet Coke was a niche until the product expanded.
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