Fan Clubs Not Fanfares.
Fanfares feed the egos of creators and advertisers.
Fan Clubs feed the needs of prospective and existing customers.
Fanfares are big, extrovert and short-lived.
Fab Clubs are small, introvert and long-lasting.
Fanfares aim to create water cooler moments.
Fan Clubs are the water cooler.
As connectivity gets bigger, marketing gets smaller.