Make Marketing History

The views of a marketing deviant.

Thursday, October 29, 2009

Fan Clubs Not Fanfares.

Fanfares feed the egos of creators and advertisers.
Fan Clubs feed the needs of prospective and existing customers.

Fanfares are big, extrovert and short-lived.
Fab Clubs are small, introvert and long-lasting.

Fanfares aim to create water cooler moments.
Fan Clubs are the water cooler.

As connectivity gets bigger, marketing gets smaller.


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