Don't Aspire. Be Great.
This grocery store/restaurant has the right idea. Your customers don't want mission statements that aspire to greatness. They want you to be great today, tomorrow and forever.
posted by john dodds @ 11:02 AM
Make Marketing History
The views of a marketing deviant.
Monday, February 15, 2010
This grocery store/restaurant has the right idea. Your customers don't want mission statements that aspire to greatness. They want you to be great today, tomorrow and forever.
Make Marketing History
The views of a marketing deviant.
About Me
- Name: john dodds
Marketing/Business Consultant with background in public and private sector businesses in UK and US including most consumer media industries. E mail: jcdodds [at] gmail [dot] com
Popular Posts
- Geek Marketing 101
- The J Train Minifesto
- The Branding Myth
- Accentuate The Negative
- Passive Branding
- The Rules Of Blog Club
- Do I Have Famous Friends?
- Research Indicates
- RSS=TiVo For Blogs
- Good Enough Isn't
- New Segmentation
- Crowds Vs. Networks
Previous Posts
- Monkey, Dolphin, Canary?
- If Your User Can't Use You, Do You Exist?
- Permission Marketing.
- Are You Marketing Or Are You Selling?
- The Marketing Wisdom Of Brian Eno.
- Uncommon Knowledge.
- Second That Emotion.
- Nowcasting.
- Glanceable Marketing.
- Back To Basics: Robert Campbell.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License.
1 Comments:
This is the best tag line I have seen in my 20 plus year ad career. Someone nominate them for an award!
Post a Comment
<< Home