Make Marketing History

The views of a marketing deviant.

Thursday, February 04, 2010

If Your User Can't Use You, Do You Exist?


Jaron Lanier helped to invent virtual reality, played Laotion panpipes at the start of his lecture and then railed against open source ethics (that he also helped to create), the curse of free, the vapidity of web 2.0 and much else besides.

He also said:

"Software only exists in terms of user interface. Without that it can't exist."

I think that can be taken as a metaphor for almost any aspect of modern business. If what you do isn't glanceable, accessible and, to some extent, immediately usable, then can it and your business really exist?

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