Everything You Need To Know About Social Media.
New media isn't a thing. It's just a nice place to keep having the conversation. Businesses don't need a new media strategy. They don't need a person thinking about how all of those places and spaces merge and warp and weft together. Businesses just need a conversation strategy. They need excellent people who like having conversations to do the talking and the writing. They need to resource their words department, and listen real hard. Then they should just go and spend some time where people are having those conversations, and join in politely, always making sure that they're being useful and interesting.
As explained by the always smart Dan Germain here.
posted by john dodds @ 5:58 PM
3 Comments:
Social media is a bloody old thing - it lived waaaaaay before traditional adland - however the basic premise is still the same: make things interesting ... involve ... listen and engage.
It's not hard but adland doesn't make as much money when it's easy.
Nice self-promotion in the last sentence.
As usual, it's getting brands to behave more like real people and less like marketing automatons
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