Make Marketing History

The views of a marketing deviant.

Tuesday, February 16, 2010

The Costs Of Branding.

As I keep saying, imposed branding is only skin-deep. Your customers want to connect with your corporate DNA because that is where those buzzwords authenticity and consistency are truly proven. Or undermined.


Anonymous Mazarine said...

Thanks for posting this about randstad.

What might make this sign better is a person's face that works in that office.

If your team is the same, show me your favorite team member.

12:05 PM, February 19, 2010  

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