Make Marketing History

The views of a marketing deviant.

Monday, June 07, 2010

The Marketing Wisdom Of Kid Rock?

When the song's bigger than the trend, you can't go wrong.

When the trend's bigger than the song, those are the people who fall by the way-side.

1 Comments:

Blogger Rob Mortimer said...

Very true. One hit wonders are usually those where the song overtakes the artist.

It's one of the reasons why a lot of indie bands semi-release one track then release BIG single two, then re release single one. It makes the band seem big not just the track.

8:09 AM, June 24, 2010  

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