Make Marketing Cute.
If, in the coming months, you see advertising campaigns featuring sleeping babies in various settings or pictures made out of food, you will know where they got their creative inspiration. From Mila's Daydreams above and Little Food Junction below.
They'll be "cute" and "human" but they'll only work if they're also truthful. It's that final attribute that will make them as authentic as their inspiration.
posted by john dodds @ 11:14 AM
3 Comments:
thats a lovely and smart post :)
You've just fucked about 800 creative briefs.
Well done.
Rob is some kind of adland big cheese so his use of that word is apparently industry-speak.
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