Crowdsourced Ethnography.

This minor #ikeascenes meme just appeared on my Twitter timeline.

I'm guessing it started as the sort of online reportage that used to make Twitter great. But, it also strikes me that it would be a smart way to do initiate some quick and dirty crowd-sourced ethnography.

While Google et al have learned to crowd-source translation and other data-gathering via online games and captchas, this ikeascenes meme is appealing to our love of spreading humour. And there's much more truth in humour than you'll find in focus-groups.