Make Marketing History

The views of a marketing deviant.

Sunday, August 31, 2014

Inefficiency.

"This sort of inefficiency didn't vanish the moment it was spotted and acted upon. It was like a broken slot machine in the casino that pays off every time. It would keep paying off until someone said something about it; but no one who played the slot machine had any interest in pointing out that it was broken."

From Michael Lewis's excellent Flash Boys, but applicable to so many areas of the marketing ecosystem.

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