Make Marketing History

The views of a marketing deviant.

Friday, April 14, 2006

In Space No-one Can Hear You Scream

Having worked in various consumer media companies in the US and the UK, one of the things that has always amazed me is the inherent disconnect within the marketing.

Greenlighting occurs on the basis of pitch meetings in which it is always emphasised that potential producers reduce their movie to a pithy one-liner, yet that one-liner rarely if ever makes it through to the marketing materials. Posters increasingly feature longer and longer slogans in contrast to that of Alien above. If it's good enough for the money men to okay a multi-million dollar budget, why isn't it good enough for the potential audience?

What does that say about their respect for their customers?


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