Make Marketing History

The views of a marketing deviant.

Thursday, June 22, 2006

Curve Ball

Stopped at a traffic junction, I noticed the semi-naked female body slinking across the billboard. The tagline centred on the word Curve. Some sort of perfume perhaps?

No, this was an advertisement for a local property development comprising the usual box-shaped apartment buildings with a slightly curved frontage. I'm surprised she wasn't draped over the roof!

Most people wouldn't notice what was being advertised; most men would focus on the female form and nothing else; and most women would just be appalled at the sexism

People still get paid for this creativity? Words fail me.


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