Make Marketing History

The views of a marketing deviant.

Monday, July 10, 2006

I Have Seen The Future Of Television.

I give you a marketing visionary. He "believed TV viewers would not tolerate commercials and was convinced that sooner or later commercial television would collapse" and be replaced by subscription services.

His name was Commander Eugene F. McDonald Jr and he said this over 55 years ago! More than that, he marketed his Zenith Space Command wireless remote control on the basis that you could eradicate the sound of those "annnoying commercials."

What a guy!


Blogger kaylen said...

unless you consider that maybe tv content in general is going to flop and advertisements are going to adapt to take over content. because that's where the creativity is.

12:53 PM, July 10, 2006  
Anonymous Anonymous said...

Love your new digs! - J -

3:26 PM, July 10, 2006  
Blogger A.R.Yngve said...

You know how the volume goes up when the commercials run... was this (extremely annoying) feature introduced before or after the remote-control?

3:57 AM, July 11, 2006  

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