Make Marketing History

The views of a marketing deviant.

Friday, August 11, 2006

False Economies.

Budgetary considerations may justify the cutbacks in online activities at my alma mater's journalism school. But when the savings are then allocated to an interruptive direct mail subscription campaign, it makes one realise that marketing in our changing world is still woefully misunderstood.

The physical distance between the school of journalism and the business school is tiny, but there's clearly an attitudinal chasm.


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