Make Marketing History

The views of a marketing deviant.

Monday, August 07, 2006

Meet The New Kids. Same As The Old Kids.

Here's a survey from the LA Times that will challenge many of your assumptions or reinforce doubts about some of the received wisdom that's being spouted about changing habits.

Let me whet your appetite with this one "respondents say that traditional sources such as television advertising and radio airplay still tend to drive their decisions about movies and music more than online networking sites." There's a lot more where that came from today and for the rest of this week.


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