Make Marketing History

The views of a marketing deviant.

Tuesday, August 08, 2006

Fulfillment Not Promises.

Crime is often said to be at the forefront of business developments (as in the case of online payment systems) but I wasn't expecting to find marketing insights in Michael Mann's Miami Vice. Amidst the terrific camera work, the laughable love scenes and a surprisingly turgid narrative, he managed to put the following line into the mouth of a major drug dealer.

"I don't pay for a service I pay for results."

Service may be your great differentiator, but results are even more effective.

2 Comments:

Blogger Biofuelsimon said...

"Don't give me excuses, give me results." -- the lead penguin to an underling in Madagascar.

5:22 AM, August 08, 2006  
Anonymous Ann Handley said...

"Remember the rules of politics. The ballots don't make the results. The counters make the results." -- (paraphrasing) Boss Tweed in "Gangs of New York"

5:42 AM, August 08, 2006  

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