Make Marketing History

The views of a marketing deviant.

Monday, August 07, 2006

KISS

Mimobot have been adding character design to flash drives with a view to making them more desirable to computer users and to capitalise on the burgeoning art-toy market.

They are sold through non-technology retail outlets and it emerges that many people don't realise that they're simply data storage devices because they don't know what a "flash drive" or "USB" is. If that isn't a condemnation of technology marketing, I don't know what is.

2 Comments:

Anonymous Kathy Sierra said...

Hey John,

"If that isn't a condemnation of technology marketing, I don't know what is."

Will you please say more about this? Please pretty please?

(I'm trying not to be influenced by my personal obsession with vinyl)

9:43 PM, August 07, 2006  
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1:46 AM, May 31, 2009  

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