Make Marketing History

The views of a marketing deviant.

Thursday, February 01, 2007

Death Of Madison Avenue Continued.

It costs $87,000 per second to run an ad during this Sunday's Superbowl and traditionally the ads themselves are multi-million dollar productions. These are astounding figures, but maybe more astounding is the impact user-generated content is having this year because several spots will be filled by "amateur" efforts.

Some submissions will have been given a "professional" make-over, but Doritos amongst others will air originals - in their case, the winner from these five finalists, one of which ("live the flavour") had the record-breaking budget of $12.79!

Who needs production values?


Anonymous Anonymous said...

There are ed hardy shirts
,pretty ed hardy shirt for men,

ed hardy womens in the ed hardy online store

designed by ed hardy ,
many cheap ed hardy shirt ,glasses,caps,trouers ed hardy shirts on sale ,

You can go to to have a look ,you may find one of ed hardy clothing fit for you
Top qualitymen's jacket,
These cheap jacket are on sale now,you can find
north face jackets inmage on our web

Do you wannaghd hair straighteners for you own , we have many
cheap ghd hair straightenersin style and great,you can choose one from these
hair straightenersAuthentic chaussure pumachaussure sport And chaussure nike shoes

1:27 AM, May 31, 2009  

Post a Comment

<< Home