Make Marketing History

The views of a marketing deviant.

Tuesday, July 24, 2007

Bowser. Bowser. Bowser.

Parts of the country have been deluged with serious flooding and some water supplies have been disrupted to 150,000 homes. An early reaction of the water companies was to announce that they would be "deploying bowsers". How many concerned customers do you think understood that this meant there would be portable water tankers on street corners?

There are geeks in every industry. They should not be allowed to make public announcements.


Anonymous Anonymous said...

It is killing me. Do I have to be the first to ask what this water industry geek speek means?

12:08 AM, July 26, 2007  
Blogger john dodds said...

A bowser is a portable water tank - seemingly one that is not refilled too oftn if media reports are to be believed.

2:20 PM, July 26, 2007  
Blogger Will said...

I thought it was the end of level boss in Mario Brothers, personally.

8:48 AM, July 30, 2007  

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