Make Marketing History

The views of a marketing deviant.

Tuesday, August 14, 2007

Pitching Your Price.

The cake stall In Borough Market was laden with goodies and my eyes were drawn to the succulent chocolate brownies - and then to the price. £1.50. Not cheap.

But wait - with two words the vendor totally changed my reaction to the price. For these brownies were not £1.50 each. These brownies were £1.50 per indulgence.


Blogger kaylen said...

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7:51 AM, August 14, 2007  

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