Make Marketing History

The views of a marketing deviant.

Wednesday, August 08, 2007

A Marketing Parable.


They have cut down all the street lampposts along the A40(M) Westway and have erected a series of signs along the road which read "no street lighting". These road signs are pointless during daylight hours and cannot be seen at night, because there is no street lighting.

From the letters page of today's Times.


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